privacy policy

Last updated May 5, 2026. This page explains how Brutus AI handles website, account, call coaching, billing, support, and product data.

what this policy covers

This policy covers the public website at brutusai.coach, the Brutus AI app at app.brutusai.coach, the desktop app, support communications, and product features that process sales call data.

who controls your data

Brutus AI is operated by La Rios Co LLC. For privacy questions or requests, email hello@brutusai.coach.

information we collect

Depending on how you use Brutus AI, we may process the following categories of information:

  • account information, such as your name, email address, password hash, verification status, settings, and login/session metadata
  • billing information, such as token purchases, Stripe customer/payment references, invoices, payment status, and related transaction records
  • call coaching data, such as transcripts, call metadata, coaching feedback, summaries, talk ratio, interruption counts, scores, outcomes, tags, notes, and research generated or saved in the app
  • desktop app settings, such as selected audio/voice settings, source preferences, and local app configuration
  • support and contact information, such as emails you send us, support requests, company details, and message contents
  • technical and security data, such as IP address, device/browser metadata, request logs, audit logs, authentication events, error logs, and abuse-prevention signals
  • marketing and product communication data, such as email delivery status, engagement with onboarding messages, and preferences where available

how we use information

We use personal data for the following purposes:

  • to create, verify, secure, and manage user accounts
  • to provide real-time sales coaching, call analysis, transcripts, notes, research, summaries, and related product features
  • to process purchases, token balances, receipts, refunds, and billing support
  • to respond to support, privacy, partnership, and product questions
  • to send onboarding, account, verification, password reset, product, and service emails
  • to detect abuse, protect accounts, enforce limits, investigate errors, and maintain service reliability
  • to improve product quality, user experience, and site performance

lawful bases for processing

If GDPR or UK GDPR applies to you, we rely on the following lawful bases:

  • contract: to provide the app, account, call coaching, billing, support, and core product features you request
  • legitimate interests: to secure the service, prevent abuse, improve the product, understand usage, respond to business inquiries, and maintain reliable operations
  • legal obligation: to keep records required for tax, accounting, compliance, dispute handling, or lawful requests
  • consent: where we ask for consent for optional communications or processing that requires it

AI processing and call content

Brutus AI processes sales call content to provide coaching, summaries, feedback, notes, and related features. Do not include sensitive personal data in calls or prompts unless it is necessary for your sales workflow and you have the right to process it. You are responsible for getting any required call consent from prospects, customers, or participants before using Brutus AI on a call.

sharing and service providers

We do not sell your personal information. We use service providers to operate Brutus AI, including hosting, database, payment processing, email delivery, authentication/security, transcription, AI processing, analytics/monitoring, and customer support tools. These providers may process data only to provide services to us or as otherwise permitted by their agreements with us.

international transfers

Brutus AI is operated from the United States. If you access the service from outside the United States, your information may be transferred to and processed in the United States or other countries where our service providers operate. Where required, we rely on appropriate safeguards such as contractual protections or other legally recognized transfer mechanisms.

retention

We keep personal data only as long as reasonably needed for the purposes described in this policy, unless a longer period is required for legal, tax, accounting, security, fraud-prevention, or dispute-resolution reasons.

  • account data is kept while your account is active
  • call records, transcripts, coaching outputs, notes, and research are kept while needed to provide the product or until deleted through account controls, retention processes, or support request
  • billing and transaction records may be kept as required for accounting, tax, refund, and fraud-prevention obligations
  • security, audit, and operational logs are kept for limited periods needed to protect the service, investigate incidents, and maintain reliability
  • support emails and contact messages are kept as long as needed to handle the request and maintain business records

your privacy rights

Depending on where you live, you may have rights to access, correct, delete, export, restrict, or object to certain processing of your personal data. You may also have the right to withdraw consent where processing is based on consent, and the right to lodge a complaint with your local data protection authority.

Brutus AI provides in-app account export and deletion tools where available. You can also email hello@brutusai.coach to make a privacy request. We may need to verify your identity before completing a request.

account deletion and export

You can request or use available product controls to export your data or delete your account. Deleting your account is intended to permanently remove account data and related product data from active systems, subject to limited records we must retain for legal, billing, security, fraud-prevention, backup, or dispute-resolution purposes.

security

We use administrative, technical, and organizational safeguards designed to protect personal data, including authentication controls, encrypted transport, access controls, audit logging, security headers, rate limits, and operational monitoring. No online service can guarantee absolute security, but we work to protect the data entrusted to Brutus AI.

cookies and similar technologies

The public site and app may use cookies, local storage, session storage, or similar technologies for authentication, account sessions, security, preferences, and service operation. We do not use these technologies to sell personal data.

children

Brutus AI is not intended for children. Do not use Brutus AI if you are under 18 years old.

HIPAA and protected health information

Brutus AI is not intended for HIPAA-regulated use or for processing protected health information (PHI) unless Brutus AI has signed a Business Associate Agreement with your organization. Do not upload, transmit, record, or process patient health information, medical records, treatment information, insurance details tied to an individual, or other PHI through Brutus AI unless that written agreement is in place.

changes to this policy

We may update this policy as Brutus AI changes. If an update materially changes how we handle personal data, we will take reasonable steps to notify users through the site, app, or email.

contact and requests

If you have a privacy question, email hello@brutusai.coach.